In order to be effective in the ratings game
we bring you tailored solutions suited to your industry and market needs. Using our own targeting methodologies, PRIZM lifestyle segmentation models, and information from Arbitron® and Nielsen®, Eagle has developed our TrueListener™ program for radio stations, and Trueviewer™ program for TV stations. MetroMasterPlan™ and Metro Master Plan Plus™ provide specialized targeting strategies for stations in PPM markets.