Amy Blum, President, Eagle Marketing

“Because of Amy I know that my projects are going to get the personal attention they deserve. I wish more marketing managers were cut out of the same mold!” Linda Granger, Creative Services Director, Bay News 9 Tampa.

Long before the advent of social media, Amy instinctively knew that true customer loyalty is created over time, through authentic, personal, two-way connections. She’s spent her career developing and building loyal relationships, both with and for her clients.

During her 15 years with Eagle Marketing, Amy’s created hundreds of loyalty marketing programs for both profit and non-profit companies. A partial list includes FOX Television, CBS Radio and COX Broadcasting, as well as many television and radio stations around the country. Amy has also worked with United Way, The San Diego Chargers, Senior Community Centers of San Diego and the Christopher and Dana Reeve Foundation.

Amy began her career as a producer for CNN Headline News in Atlanta. Prior to joining Eagle Marketing, Amy served as the Community Affairs and Target Marketing Director for eight years at KGTV, the ABC affiliate in San Diego. She received several national awards for the community projects she created and has been featured in national online publications. In a Power Player article on AllAccess.com, Amy answers questions about the ins and outs of loyalty marketing for radio, and in an article on Inc.com, Amy reveals her secrets on building successful business relationships. Her tip: make it personal!

Kristen Panebianco, Technical Programs Director, Eagle Marketing

Kristen focuses on helping clients create mobile and web strategies while lassoing the pros at Eagle to keep them running like clockwork. Kristen’s impressive technical experience includes stints at Qualcomm, Kyocera Wireless, Iomega, DataQuick Information Systems and Wireless Knowledge (a Microsoft and Qualcomm joint venture).

During her 15-year track record of product management and product marketing, she defined web-based and mobile applications for B2B and B2C. She’s highly-experienced in lifecycle management, requirements gathering, go-to-market strategies, launch execution and post-launch support.

Kristen’s also the consummate project manager, with amazing attention to detail, crackerjack communication skills and a memory that won’t quit. With Kristen on board, it’s smooth sailing for your project.

Our only regret is that Kristen can’t come home with us and manage the rest of our lives, too.

 

Jennifer Rohr, Marketing Program Director, Eagle Marketing

Jennifer Rohr has worked in marketing and production for over 13 years.   She combines marketing savvy along with project management experience to get projects up and running smoothly.  Prior to joining Eagle, Jennifer was a Marketing & Production Manager for print publications. 

During her tenure as a Marketing & Production Manager in the Custom Publishing division of San Diego Magazine, Jennifer managed the print publications of the following organizations:  San Diego Regional Chamber of Commerce, San Diego Convention & Visitors Bureau, San Diego North Convention & Visitors Bureau, Temecula Valley Convention & Visitors Bureau, San Diego Opera, New Car Dealers Association and various smaller chambers of commerce throughout the region. 

She enjoys the interaction between all the creative players who work together to create great publications and marketing campaigns.

Rest easy knowing this organizational guru has you covered.

 

Barb Chandler, Creative Director/Copywriter

A self-described “promobabe,” Barb’s been grabbing attention and eyeballs for over 20 years with her award-winning creative and marketing content. A copywriter, producer, editor and creative director, Barb’s fluent in every medium: TV, radio, web, print and social media.

Barb helps Eagle’s clients develop their strategic, personal "voice" through highly-targeted web, direct mail, print, video and broadcast copy. Engaging, enlightening and entertaining – Barb’s an expert at creating personalized content that successfully connects companies with their most important customers.

From working in the trenches as a writer/producer/editor to leading creative teams as a senior manager, Barb’s done it all. Her extensive client list includes well-known broadcasters ABC, CBS and NBC, along with many non-broadcast companies and non-profits. She’s also won numerous local, national and international awards for her creative work.

Don Wells, Brand Strategist

Before customers can feel like they know you, you’ve got to know yourself. Don is Eagle’s branding guru. He helps you hone in on your company’s core personality with a research-based brand development process that yields measurable results.

First, Don conducts a “brand audit” – helping to define your brand goals and get a clear picture of your competition. Then, he collaborates with you to create a brand story that creates true emotional connection with your target audience. Don also offers impactful and insightful coaching services, helping teams work together more effectively toward shared organizational goals.

Don’s award-winning, 25-year media background spans everything from hands-on creative to senior management. He’s the recipient of numerous industry awards, including the prestigious Peabody Award for Broadcasting Excellence. Some of the high-profile companies he’s collaborated with include Disney, McGraw-Hill Broadcasting, Paramount Television, and Frank A. Magid & Associates.

 

Dee Dern, Strategy Director

You could say Dee is always in analysis. From customer database profiling, to demographic data appending, to strategic targeting, Dee is Eagle Marketing’s essential right brain. She’s the data-driven engine at the core of all Eagle-created campaigns, providing our clients with any and every kind of data analysis they need.

Direct mail, email blasts, telemarketing, list acquisition and data entry services, Dee fine-tunes your marketing efforts, making them smart and highly-efficient. She makes the most of your budget with pinpoint targeting, reaching only the key audiences you want to reach.

Dee’s been with Eagle Marketing for over 15 years, working with key companies in broadcasting, non-profits, wineries, resorts, human resource recruiters and the telecommunications industry. Dee is an expert in creating highly targeted marketing strategies custom developed for each client and their particular market. She has extensive training and experience using Claritas’ PRIZM lifestyle segmentation, as well as analysis combining demographics, psychographics and behavioral variables.

 

Marc Aniol, Website and Application Architect

Marc is our seasoned “tech guy.” When you turn to Eagle Marketing for your email campaigns, loyalty club marketing or web development, Marc strives to make the back-end works seamlessly – giving you a flawless front-end for your customers.

Programming expert, software engineer and overall Web 2.0 pro, Marc’s the man behind Eagle’s beautifully-functioning websites. He's an essential part of our team focusing on database development, application functionality, web analytics, e-commerce, web hosting and more.

Marc's expertise is in using Microsoft ASP.Net technologies for web applications, Microsoft SQL server for database back-end development, and other third-party development tools and environments. His experience with marketing programs includes list gathering online business reply systems, loyalty club applications and personalized URL member sites.