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“I’ve worked with Eagle on several direct mail campaigns with very different, specific objectives. We’ve seen measurable success with each campaign. Eagle’s direct mail works!”
- Molly Kelly
Station Manager
Weigel Broadcasting Co./Chicago
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"I love working with Eagle because they offer full service assistance on projects. They understand my needs and our product."
- Linda Granger
Creative Services Director
Bay News 9/Tampa, FL
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"I love working with Eagle Marketing because they are very helpful - a one stop shop if you will."
- Dale Wyman
Creative Services Director
KOAT-TV/Albuquerque, NM
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"The talented folks at Eagle make my job so much easier. They are easy to work with and pay close attention to any concerns."
- Dale Wyman
Creative Services Director
KOAT-TV/Albuquerque, NM
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"I would highly recommend Eagle for your next project. The folks are so easy to work with and the results will far exceed your expectations."
- Dale Wyman
Creative Services Director
KOAT-TV/Albuquerque, NM
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"Eagle more than exceeded my expectations. I tend to set my goals high and when the results came in, they exceeded my goals two to one."
- Dale Wyman
Creative Services Director
KOAT-TV/Albuquerque, NM
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"Whether full service or limited service, they can help you achieve your marketing goals through web or direct mail and work within your budget."
- Linda Granger
Creative Services Director
Bay News 9/Tampa, FL
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"Everything has been great and I’d do business with you again!!!"
- Craig Davenport
Creative Services Director
CBS12/ West Palm Beach, FL
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Loyalty Programs - TV Loyalty Club
Your viewers don’t just watch you anymore. They need to connect with you. Feel like they’re truly a part of you.
That’s how today’s smart broadcasters find and build loyal viewers and generate revenue.
For over 30 years, TV stations around the country have used Eagle’s Loyal Viewing™ program to create ongoing, personalized relationships with survey-friendly viewers. All of our relationship marketing programs comply 100% with Nielsen regulations.
Eagle’s Loyal Viewing™ enables you to:
- Analyze your existing viewer database to precisely identify your target market
- Develop a year-round loyalty strategy using the latest in digital marketing technologies
Eagle helps build your audience through active, authentic, two-way communication that acknowledges your viewers’ needs and interests – and builds trust in your brand. We also help you find and influence the potential new viewers you may be missing. Our loyalty marketing strategies include:
- Customizable online member clubs that offer surveys, news, social media feeds, eBirthday programs and more
- Compelling direct mail
- Targeted e-mail campaigns with personalized content
- Mobile messaging
- Social media marketing
Eagle works with some of the most well-known TV broadcasters in the industry, such as NBC, Hearst Broadcasting, Freedom Broadcasting, Bright House Networks, and many more. As just one example of our many success stories, Eagle client WPEC in West Palm Beach was the only local station to increase ratings thanks to our Watch & Win direct mail campaign. Another reason why our clients love Eagle’s Loyal Viewing™ program.
Create and cultivate lasting viewer relationships. Eagle’s Loyal Viewing™ program.
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