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"Amy was on top of every detail, from design to postal approval to the mailing itself. Our tight deadlines were met and everyone was very satisfied with the finished product."
- Nancy Walter
Manager of Business Administration
WAWZ-FM/Zarephath, NJ
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“I’ve worked with Eagle on several direct mail campaigns with very different, specific objectives. We’ve seen measurable success with each campaign. Eagle’s direct mail works!”
- Molly Kelly
Station Manager
Weigel Broadcasting Co./Chicago
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We continue to use targeted direct mail because it has consistently helped us grow audience and retain a leadership position in the market.
- Steve Salhany
Operations Manager
CBS Radio/Hartford, CT
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"I especially appreciate their flexibility when we can’t always “pull the trigger” on campaigns until the last minute."
- Dan Lawrie
VP/Market Manager
COX Radio/Tulsa, OK
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"Eagle Marketing did a phenomenal job on the WTIC and WRCH direct mail campaigns. We love the creative and their team provided excellent customer service."
- Steve Salhany
Operations Manager
CBS Radio/Hartford, CT
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"Eagle Marketing has been great to work with. My PD’s have been really impressed with the creativity of the graphics from Eagle. They always meet the deadlines and turn around layout changes really fast."
- Dan Lawrie
VP/Market Manager
COX Radio/Tulsa, OK
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Loyalty Programs - Radio Loyalty Club
Your audience doesn’t just listen to you anymore. They need to connect with you. Feel like they’re truly a part of you.
That’s how today’s smart broadcasters find and build loyal listeners and generate revenue.
For over 30 years, radio stations around the country have used Eagle’s Loyal Listening™ program to create ongoing, personalized relationships with survey-friendly listeners. All of our relationship marketing programs comply 100% with Arbitron regulations.
Eagle’s Loyal Listening™ enables you to:
- Analyze your existing audience database to precisely identify your target market
- Develop a year-round loyalty strategy using the latest in digital marketing technologies
Eagle helps build your audience through active, authentic, two-way communication that acknowledges your listeners’ needs and interests – and builds trust in your brand. We also help you find and influence the potential new listeners you may be missing. Our loyalty marketing strategies include:
- Customizable online member clubs that offer surveys, news, social media feeds, eBirthday programs and more
- Compelling direct mail
- Targeted e-mail campaigns with personalized content
- Mobile messaging
- Social media marketing
Eagle works with some of the most well-known radio broadcasters in the industry, such as CBS and COX. As just one example of our many client success stories, we helped Hartford’s WRCH take the market’s #1 spot with a female-targeted direct mail campaign. Another reason why our clients love Eagle’s Loyal Listening™ program.
Create and cultivate lasting listener relationships. Eagle’s Loyal Listening™ program.
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